A first-of-its-kind rewards program in the UAE that increases cash back earning based on the frequency-of-use, not on amount spent
[Dubai, United Arab Emirates, October 17, 2017]: Majid Al Futtaim Finance, the financial arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, under the Najm brand, has launched Najm One, a Visa credit card with an innovative frequency-of-use based rewards program.
Aligned with the UAE’s Vision 2021 to move the country towards a cashless society, the launch of Najm One becomes the UAE’s first frequency-of-use based credit card rewards program that supports this shift. By rewarding for frequent usage, Najm One encourages consumers to use electronic payments instead of cash, and simplifies traditional category-spend based programs that force them to hold multiple cards for different categories in an effort to maximise their reward benefits.
Chief Executive Officer of Majid Al Futtaim Finance, Rasool Hujair, commented on the strategy behind the new offering, “Our goal with Najm One is to provide a solution for consumers that reduces the burden of them having to juggle between multiple cards to see real benefits. Instead, offer one card that combines the cash back earning power, convenience, discounts and perks they are looking for and rewards them based on how frequently they use this one card, not on the amount or categories of spend.”
Najm One cardholders start earning cash back from their very first transaction, and with no category restrictions, they continue earning cash back rewards on everything, everywhere. All transactions of as little as AED 50 qualify and with each additional five transactions the percentage increases until the cardholder reaches ten percent cash back. Cash back earned is then automatically credited into their account each month further optimising the overall customer experience.
Ihab Ayoub, Visa General Manager – Middle East and North Africa, added: “Visa is delighted to work alongside Najm to accelerate the UAE’s drive towards becoming a cashless society. The Najm One Visa card not only rewards customers for every qualifying transaction they make, but it also features our ‘Quick Read’ design, which groups account information, expiration date and security code together for a quicker online checkout, making online shopping an even easier and more convenient experience. And by activating our online authentication service, Verified by Visa, cardholders can also have the peace of mind of additional security while shopping online.”
Hujair went on to say, “To us, Najm One is a game changer, and further proof that providing innovative financial solutions that address market trends and consumer behaviour doesn’t have to be overly complicated for consumers to use and understand.”
Najm One’s additional benefits include exclusive savings across Majid Al Futtaim destinations, over 450 discounted merchant offers, flexible payment plans and the best VOX Cinemas Buy 1 Get 1 Free movie and popcorn offer available in the market. To learn more about Najm One, visit: www.najm.ae/najm-one-credit-card